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The Lost Art of the Skilled Trades · Episode 55

When to Replace Your Roof and How to Scale a Roofing Business with Trenton Wisecup

With Trenton Wisecup · Owner, Arrow Roofing Services

Hosted by Andrew Brown · June 17, 2025

Roof replacement signs, scaling a roofing business, and how to recruit skilled labor-- Trenton Wisecup joins Andrew Brown to unpack all this and more.

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When to Replace Your Roof and How to Scale a Roofing Business with Trenton Wisecup — The Lost Art of the Skilled Trades

About This Conversation.

Roof replacement signs, scaling a roofing business, and how to recruit skilled labor-- Trenton Wisecup joins Andrew Brown to unpack all this and more. Host Andrew Brown sits down with Trenton Wisecup, founder of Arrow Roofing and Empower Me Consulting, to dive into the reality of scaling a roofing business in today’s skilled trades industry.

They explore how to identify roof replacement signs before it's too late, implement effective AI tools for contractors, and make the transition from trades to business owner. Trenton also shares his no-BS perspective on how to recruit skilled labor, what separates winning businesses from outdated ones, and the mindset needed to thrive as a modern contractor or entrepreneur.

If you're in roofing, HVAC, carpentry, plumbing, electrical work, or construction, this is a must-listen.

Key Takeaways.

  1. 01

    ● Roof replacement signs often go unnoticed—by the time it leaks, it’s already too late. ● Scaling a roofing business requires systemized leadership, not just hard work. ● AI tools for contractors can double your output and halve your overhead. ● How to recruit skilled labor starts with building a culture people want to stay in.

Meet Trenton Wisecup.

Trenton Wisecup is the founder of Arrow Roofing and Empower Me Consulting. After starting with just six installs in year one, he’s now helping contractors and business owners across the U.S. master the systems behind scaling a roofing business, using AI tools for contractors, and making the transition from trades to business owner.

He’s passionate about mentorship, modern leadership, and building businesses that actually work—for owners and their crews alike.

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