
Closing the Skilled Trades Gap: Engaging the Next Generation
The skilled trades need more than awareness. They need a stronger connection with the next generation. Through real stories and a practical five-step framework, Andrew helps industry leaders rethink how they attract, engage, and develop future skilled workers.
The skilled trades are the backbone of our economy, yet they face a growing workforce crisis. With hundreds of thousands of tradespeople retiring in the next decade, and too few young people entering the pipeline, the gap is widening. This talk highlights the urgency of the issue and shares proven strategies to attract, inspire, and retain Gen Z (ages 13–28). Through stories, data, and a practical 5-step framework, Andrew Brown shows how businesses, schools, and communities can rebuild respect for the trades and secure the next generation of talent.
- A clear picture of the skilled trades shortage and its impact on our economy and communities.
- Insights into what motivates Gen Z — and why perception is often the real barrier.
- The 5-step playbook (Awaken, Explore, Choose, Prepare, Elevate) for building a sustainable pipeline.
- Real success stories from young tradespeople and programs that are working today.
- Practical actions you can take tomorrow: mentorship, storytelling, social media, and school outreach.
- Educators and school administrators
- Career counselors
- Parents and students
- Community leaders and policymakers
- Employer associations
- • 30-60 minute keynote
- • 90-minute session
- • Breakout sessions
- • Leadership workshops
- • Virtual presentations
Planning Details
- Based in
- New York
- Travel
- Travels worldwide
4.9 / 5 — rated by 312 attendees on Talkadot
What Audiences Are Saying
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Helping students move from awareness to relevance in career and technical education.
Frequently Asked Questions
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