Andrew Brown speaking on stage at an American Welding Society event
American Welding Society
Skilled Trades Workforce Keynote

Closing the Skilled Trades Gap: Engaging the Next Generation

The skilled trades need more than awareness. They need a stronger connection with the next generation. Through real stories and a practical five-step framework, Andrew helps industry leaders rethink how they attract, engage, and develop future skilled workers.

The skilled trades are the backbone of our economy, yet they face a growing workforce crisis. With hundreds of thousands of tradespeople retiring in the next decade, and too few young people entering the pipeline, the gap is widening. This talk highlights the urgency of the issue and shares proven strategies to attract, inspire, and retain Gen Z (ages 13–28). Through stories, data, and a practical 5-step framework, Andrew Brown shows how businesses, schools, and communities can rebuild respect for the trades and secure the next generation of talent.

Watch the Keynote
Audience Takeaways
  • A clear picture of the skilled trades shortage and its impact on our economy and communities.
  • Insights into what motivates Gen Z — and why perception is often the real barrier.
  • The 5-step playbook (Awaken, Explore, Choose, Prepare, Elevate) for building a sustainable pipeline.
  • Real success stories from young tradespeople and programs that are working today.
  • Practical actions you can take tomorrow: mentorship, storytelling, social media, and school outreach.
Ideal Audience
  • Educators and school administrators
  • Career counselors
  • Parents and students
  • Community leaders and policymakers
  • Employer associations
Available Formats
  • • 30-60 minute keynote
  • • 90-minute session
  • • Breakout sessions
  • • Leadership workshops
  • • Virtual presentations

Planning Details

Based in
New York
Travel
Travels worldwide

4.9 / 5 — rated by 312 attendees on Talkadot

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