Want more leads in the trades? Marcus Sheridan joins host Andrew Brown to talk self-service tools, pricing estimators, and trusted brand building strategies.
Host Andrew Brown sits down with marketing expert, speaker, and former pool contractor Marcus Sheridan to break down what it really takes to build a trusted brand in the skilled trades today. They cover everything from using AI in the trades industry to designing self-service sales tools that boost conversions.
If you’re in carpentry, plumbing, HVAC, electrical, or any other blue collar business, this episode is a roadmap to standing out—and staying relevant—in a rapidly changing world. Whether you're a new contractor or a seasoned tradesperson looking to grow your brand, you’ll walk away with clear, tactical advice you can use right now.
IN THIS EPISODE: ●
Key Takeaways.
01
● A trusted brand in the trades starts with saying what others won’t—and showing how you do it. ● Self-service sales tools increase lead volume and improve customer experience. ● AI in the trades industry isn’t replacing you—it’s giving you time back. ● A simple pricing estimator for contractors can triple your conversions with the same traffic.
Meet Marcus Sheridan.
Marcus Sheridan is the author of They Ask, You Answer and The Visual Sale , and a partner at Impact, a marketing and sales consultancy. He’s also the co-founder of River Pools, once a small local pool company that became the most trafficked swimming pool website in the world.
A longtime advocate for trusted brand building, Marcus now helps contractors and tradespeople scale their companies using video, content marketing, and disruptive strategies rooted in transparency.
